- 可得性啟發(fā)
- 可獲取啟發(fā)式策略
- 可及性便捷經(jīng)驗(yàn)法
- 只利用現(xiàn)有信息決策的取巧途徑,以易代難傾向
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The availability heuristic is a mental shortcut that occurs when people make judgments about the probability of events by how easy it is to think of examples. The availability heuristic operates on the notion that, "if you can think of it, it must be important.
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